Grow orders without growing your cost per order
We help D2C brands acquire customers profitably, convert more of their store visitors, and bring buyers back for a second and third order.
Where we focus
- Meta and Google Shopping campaigns managed to contribution margin, not just ROAS
- Product photography, UGC-style reels and fresh creative every month
- Product page and checkout conversion optimisation
- Influencer and creator seeding programmes
What makes D2C & E-Commerce marketing hard
Rising ad costs eat into every order.
- Customer acquisition costs rising on Meta and Google
- Product pages that don't answer buyer questions
- One-time buyers who never return
- Creative fatigue: ads stop working within weeks
- Margins squeezed by discounts and returns
How your customers decide
We plan content and campaigns for each stage, not just the last click.
Discover
Sees a reel, an influencer post or a search ad.
Consider
Visits product page, checks reviews, compares price.
Buy
Adds to cart; checkout friction decides the rest.
Experience
Unboxing, delivery and product quality.
Repeat
Reorders if reminded at the right time.
What we'd put in place
- Meta and Google Shopping campaigns managed to contribution margin, not just ROAS
- Product photography, UGC-style reels and fresh creative every month
- Product page and checkout conversion optimisation
- Influencer and creator seeding programmes
- Email and WhatsApp flows for abandoned carts, post-purchase and replenishment
- Catalogue and feed management
How a campaign could look
For a skincare brand, we would test three creative angles (problem, ingredient, routine) with UGC-style reels, send traffic to improved product pages with clear usage and reviews, recover carts with a WhatsApp reminder, and set up a replenishment message timed to when the product typically runs out.
An illustrative approach, not a past client result. Every plan is tailored after a strategy call.
Services that matter most here
Meta Ads (Facebook & Instagram)
Facebook and Instagram campaigns for leads, WhatsApp chats and online sales.
Explore serviceE-Commerce Management
Store management, listings, catalogues, CRO and growth strategy for online sellers.
Explore serviceContent Creation
Strategy, copy, creatives, reels and brand stories made for each platform.
Explore serviceInfluencer Management
Creator discovery, outreach, campaign planning, coordination and reporting.
Explore serviceAI & Marketing Automation
Workflows that capture, qualify, follow up and report without manual chasing.
Explore serviceGoogle Ads
Search, Performance Max and local campaigns that catch buyers when they search.
Explore serviceHow we'll measure success
Agreed at the start, reported every month.
| KPI | What it tells you |
|---|---|
| Blended CAC | Total marketing spend divided by new customers |
| Conversion rate | Orders divided by sessions |
| Average order value | Revenue per order |
| Repeat purchase rate | Customers ordering again within 90 days |
| Contribution margin | Revenue after product, shipping and marketing costs |
Relevant work
D2C & E-Commerce examples on request
We can share relevant d2c & e-commerce work and results on a quick call or chat.
See all our workFrequently asked questions
What ROAS should a D2C brand target?
It depends on your margins. A brand with 70% gross margin can profit at a ROAS that would lose money for one with 30%. We work out your break-even point first and set targets from there.
How often should ad creatives change?
Most D2C accounts need new creative angles every few weeks. We plan a monthly creative pipeline so fatigue doesn't stall performance.
Do you work with marketplaces like Amazon?
Our focus is your own store and social channels, and we coordinate with marketplace listings where they're part of your mix.
Let's plan your d2c growth
Book a free 30-minute call. Come with your goals; leave with a first-step plan.