Be the answer when buyers search on Google
Google Ads reaches people at the moment they're looking for what you sell. We make sure your ad shows up for the right searches, at a price that makes sense.
What Google Ads covers
Search advertising works on intent. Someone typing "dental implant cost near me" or "industrial packaging machine supplier" has already told you what they want. Our job is to show up with the right message and a landing page that answers the question.
We build tight keyword groups, write ads that match each group, add negative keywords to block wasted clicks, and track calls, forms and WhatsApp clicks as conversions. Where it fits, we add Performance Max, Demand Gen and local campaigns.
Sound familiar?
- Budget burns on irrelevant searches
- Clicks come in but nobody calls
- Competitors bid on your brand name
- Smart campaigns run with no visibility into what's working
A good fit if you are…
- Service businesses customers search for: clinics, lawyers, contractors, coaching
- B2B suppliers and manufacturers
- E-commerce stores with a product catalogue
- Businesses with a strong local area
How we work, step by step
A clear sequence, so you always know what's happening and what comes next.
Intent research
We map what your buyers search, by stage and value.
Structure
Campaigns and ad groups organised so each search gets a relevant ad.
Tracking
Google Ads conversions, GA4 and call tracking connected and tested.
Launch
Controlled bids with manual oversight in the learning phase.
Search term pruning
Weekly reviews add negatives and find new keywords.
Bid strategy
Once data is solid, we move to Smart Bidding toward your target cost.
What changes for your business
High intent
You pay to appear for people already searching for your service.
Less waste
Negative keywords and search term reviews keep budget on relevant searches.
Measured calls
Phone and WhatsApp leads are tracked, not guessed.
Local reach
Location targeting and assets bring in nearby customers.
Related work
Case studies for Google Ads are being prepared for publication.
See all our workFrequently asked questions
How much does Google Ads cost per click?
Cost per click is set by an auction, so it varies widely by industry, location and competition. Some local keywords cost a few rupees; legal, finance and healthcare terms can cost much more. We estimate a range during keyword research before you commit.
What is Performance Max?
Performance Max is a Google campaign type that runs across Search, YouTube, Display, Discover, Gmail and Maps from one campaign, using Google's automation. It suits e-commerce catalogues and businesses with good conversion data. We use it alongside, not instead of, well-managed search campaigns.
Should I bid on my own brand name?
Often yes, especially if competitors bid on it. Brand clicks are usually cheap and protect customers who are already looking for you.
Do Google Ads help SEO?
Not directly. Ads don't change organic rankings. They do give fast keyword data that can guide your SEO and content plan.
Often combined with
Search Engine Optimisation (SEO)
Technical, local and on-page SEO with content that matches what people search.
Explore servicePerformance Marketing
Paid campaigns planned around cost per lead, sales and return on ad spend.
Explore serviceWebsite Design & Development
Corporate sites, landing pages, e-commerce and redesigns built to convert.
Explore serviceYouTube Ads
Video ads that build recall and drive action, from 6-second bumpers to long-form.
Explore serviceTalk to us about Google Ads
A free 30-minute call with a strategist. We'll look at where you are and outline what we'd do first.