Practical marketing, explained plainly
Guides on performance marketing, SEO and AI search, creative production and automation. Written for business owners and marketers.
AEO, GEO and AIO explained: what they mean and what to do first
Three new acronyms, one practical question: what should your business actually do about AI search? Here's a clear breakdown and a starting checklist.
Read articleGoogle Business Profile for clinics: a practical checklist
Most patients see your Google profile before they see your website. Here's what to set up, what to keep updated, and what to avoid.
Read articleAI calling agents for clinics: what they can and can't do
Missed calls are missed patients. An AI agent can answer, inform and book, as long as you're clear about where it stops.
Read articleOne shoot, thirty assets: planning video for reels, ads and your website
Most businesses shoot once and get one video. With a little planning, the same day can feed your content calendar for a month.
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