Ad spend that has to earn its place
We plan, run and optimise paid campaigns across every major platform, and we judge them on the numbers your business cares about: qualified leads, sales and cost per result.
What Performance Marketing covers
Performance marketing is paid advertising where every rupee is tied to an outcome you can measure. A click is not the goal. A booked call, a filled form, a WhatsApp message or a sale is.
We start with your unit economics: what a customer is worth, what you can afford to pay for a lead, and how long your sales cycle runs. Then we choose the platforms, build the funnel and set up tracking before a single ad goes live. That way the first month produces data you can act on, instead of a pile of impressions.
This page covers our full paid media practice, including retargeting, lead generation campaigns and conversion tracking. Each platform also has its own page with platform-specific detail.
Sound familiar?
- Ads are running, but nobody can say which ones produce customers
- Leads come in cheap, but sales says most of them are junk
- Spend scales up and cost per lead climbs with it
- Visitors who showed interest never see you again
- Agency reports talk about reach and CTR, never revenue
A good fit if you are…
- Businesses with a clear offer that want predictable enquiries
- Brands spending ₹50,000+ a month on ads who want better returns from it
- D2C stores that need profitable customer acquisition
- B2B companies running long sales cycles who need pipeline, not likes
How we work, step by step
A clear sequence, so you always know what's happening and what comes next.
Audit and numbers
We review past campaigns, tracking and your lead-to-sale data, then agree on the target metric.
Tracking first
Pixels, server-side events and CRM hooks are set up and tested before launch.
Funnel build
Cold, warm and hot audiences each get their own message, creative and offer.
Launch and learn
We launch with controlled budgets and several creative angles to find what works.
Optimise
Weekly changes to bids, audiences and creatives based on lead quality, not just volume.
Scale
Budget moves to what is proven. New angles are tested so performance doesn't stall.
What changes for your business
Spend you can account for
Every campaign reports cost per lead or ROAS against the target you set.
Better lead quality
Lead forms, qualifying questions and CRM feedback filter out time-wasters.
Fewer lost visitors
Retargeting brings back the people who looked but didn't act.
Decisions from data
Clean tracking means you can see which channel and creative actually sells.
Related work
Case studies for Performance Marketing are being prepared for publication.
See all our workFrequently asked questions
What budget do I need to start performance marketing?
It depends on your market and the cost of a lead in your industry. Many local businesses start testing with ₹30,000–₹50,000 a month in ad spend, plus our management fee. We'll give you a recommended range after reviewing your goals, and we won't push you to spend more than the data supports.
How soon will I see results?
Campaigns start producing data in the first week. Most accounts need four to eight weeks of testing and optimisation before cost per lead settles. We share what we're learning every week so you're never waiting in the dark.
Do you guarantee a number of leads?
No. Anyone who guarantees leads before seeing your offer, market and tracking is guessing. We agree on targets, report against them honestly, and tell you early if something isn't working.
What is retargeting?
Retargeting shows ads to people who already interacted with you: visited your website, watched a video, or engaged with your page. These audiences usually convert at a far lower cost than cold traffic, so they're one of the first things we set up.
Who owns the ad accounts?
You do. We work inside your Business Manager and Google Ads accounts with partner access, so the data and history stay with your business.
Often combined with
Meta Ads (Facebook & Instagram)
Facebook and Instagram campaigns for leads, WhatsApp chats and online sales.
Explore serviceGoogle Ads
Search, Performance Max and local campaigns that catch buyers when they search.
Explore serviceWebsite Design & Development
Corporate sites, landing pages, e-commerce and redesigns built to convert.
Explore serviceAI & Marketing Automation
Workflows that capture, qualify, follow up and report without manual chasing.
Explore serviceTalk to us about Performance Marketing
A free 30-minute call with a strategist. We'll look at where you are and outline what we'd do first.