Join the conversation while it's happening
X works best for launches, events, tech and finance audiences, and anything tied to news. We use it where it fits your audience, and tell you when it doesn't.
What X / Twitter Ads covers
X (formerly Twitter) has a smaller but highly engaged audience, strong in technology, finance, media, sport and public affairs. Its targeting lets you reach people by keywords they use, accounts they follow, and conversations they join.
We recommend X for specific goals: product launches, events, thought leadership and reaching niche professional communities. For most local businesses, other platforms give better returns, and we'll say so.
Sound familiar?
- A launch that needs to be part of the day's conversation
- Reaching tech, finance or media audiences
- Event promotion with a tight time window
- Building founder or brand authority in a niche
A good fit if you are…
- Technology startups and SaaS
- Fintech and financial services
- Events, media and entertainment
- Founders building a public profile
How we work, step by step
A clear sequence, so you always know what's happening and what comes next.
Fit check
We confirm your audience is active on X before recommending spend.
Plan
Campaign timed to your launch or event, with organic posts alongside.
Create
Short, native copy and visuals in the platform's tone.
Launch
Keyword and follower targeting, monitored daily during peaks.
Engage
Replies and community management while campaigns run.
Report
Engagement, site visits and conversions against goals.
What changes for your business
Timeliness
Ride the moment around a launch or event.
Niche reach
Find communities by the words they use and accounts they follow.
Conversation
Ads become threads people reply to and share.
Straight advice
If X isn't right for you, we'll tell you.
Related work
Case studies for X / Twitter Ads are being prepared for publication.
See all our workFrequently asked questions
Is X advertising still effective?
For the right audiences, yes, particularly tech, finance, media and live events. For most local consumer businesses in India, Meta and Google usually perform better. We assess fit before recommending a budget.
Can you manage our organic X account too?
Yes, as part of social media management. Paid campaigns work better when the account behind them is active.
Often combined with
Performance Marketing
Paid campaigns planned around cost per lead, sales and return on ad spend.
Explore serviceSocial Media Management
Strategy, calendars, posting, community management and monthly insights.
Explore serviceContent Creation
Strategy, copy, creatives, reels and brand stories made for each platform.
Explore serviceLinkedIn Ads
B2B campaigns that reach decision-makers by job title, company and industry.
Explore serviceTalk to us about X / Twitter Ads
A free 30-minute call with a strategist. We'll look at where you are and outline what we'd do first.