Make sure AI describes your business correctly
More buyers now ask ChatGPT, Gemini or Perplexity for recommendations. Generative Engine Optimisation improves the chance that these tools understand your brand, describe it accurately and cite your site.
What GEO covers
Generative Engine Optimisation (GEO) is the practice of making your brand and content easy for generative AI systems to find, understand and reference when they write answers. These systems draw on web content, sometimes live search results, and what has been said about you across the web.
GEO work overlaps with SEO and AEO, with extra emphasis on clear entity information (who you are, what you do, where), original and citable content, consistent mentions on trusted third-party sites, and checking how AI tools currently describe you.
This field is new and changes quickly. No one can guarantee that an AI tool will mention or cite a brand. What we can do is remove the obstacles, publish content worth citing, and monitor the results honestly.
Sound familiar?
- AI tools don't mention you when asked for providers in your category
- AI answers contain outdated or wrong details about your business
- Your site blocks or confuses AI crawlers
- Competitors appear in AI answers and you don't
A good fit if you are…
- Brands in categories where buyers ask AI for recommendations
- B2B and professional services with considered purchases
- Businesses expanding to international markets
- Companies already investing in SEO who want the next layer
How we work, step by step
A clear sequence, so you always know what's happening and what comes next.
Baseline
We test a fixed set of buyer prompts across AI tools and record what they say.
Fix facts
Correct and align your business details everywhere they appear.
Strengthen entity signals
Structured data, clear About pages, author credentials.
Publish citable content
Original, specific, well-sourced pages AI tools can reference.
Earn mentions
Reviews, listings, partnerships and PR on sites AI systems trust.
Re-test
Same prompts, quarterly, with honest reporting.
What changes for your business
Accurate representation
AI tools describe your business with current, correct facts.
New discovery channel
Show up where a growing share of research starts.
Stronger SEO
Most GEO work also improves search visibility.
Measured honestly
A repeatable prompt test shows what's changing.
Related work
Case studies for GEO are being prepared for publication.
See all our workFrequently asked questions
What is GEO in marketing?
GEO, or Generative Engine Optimisation, is the work of improving how generative AI tools like ChatGPT, Gemini, Perplexity and Google's AI Overviews understand, describe and cite your brand when people ask them questions.
How is GEO different from SEO?
SEO targets rankings in search results. GEO targets mentions and citations inside AI-generated answers. They share foundations (crawlable, trustworthy, useful content), but GEO puts more weight on entity clarity, original citable information and your reputation across third-party sites.
Can you guarantee ChatGPT will recommend my business?
No, and you should be wary of anyone who does. AI tools generate answers from many sources and change frequently. We improve the inputs and track the outputs.
How do you measure GEO?
We run a fixed set of prompts your buyers might ask, across several AI tools, at regular intervals, and record whether and how your brand appears. We combine that with referral traffic from AI tools where analytics can identify it.
Often combined with
Answer Engine Optimisation (AEO)
Content structured so search features and voice assistants can quote your answers.
Explore serviceAI Optimisation (AIO)
Prepare your site, content and data for AI search, AI Overviews and AI agents.
Explore serviceSearch Engine Optimisation (SEO)
Technical, local and on-page SEO with content that matches what people search.
Explore serviceContent Creation
Strategy, copy, creatives, reels and brand stories made for each platform.
Explore serviceTalk to us about GEO
A free 30-minute call with a strategist. We'll look at where you are and outline what we'd do first.